Postscript Raises $35M to Provide SMS Capabilities to Shopify Stores
Postscript, a leading SMS marketing platform for Shopify stores, has raised $35 million in a Series B funding round led by Greylock Partners [1]. The funding will be used to expand Shopify’s SMS capabilities, allowing merchants to communicate with their customers via text message. According to Shopify, SMS has become an increasingly popular way for merchants to engage with their customers, with open rates as high as 98% [3].
Expanding SMS Capabilities
Postscript’s platform enables merchants to send targeted SMS campaigns, automate abandoned cart reminders, and provide customer support via text message [1]. With the new funding, the company plans to expand its team and further develop its platform [5]. This will allow merchants to create more personalized and effective SMS campaigns, ultimately driving more sales and revenue for their businesses.
The Importance of SMS Marketing
SMS marketing has become an essential tool for e-commerce businesses looking to engage with their customers and drive sales. With open rates as high as 98%, SMS is one of the most effective ways for merchants to reach their customers [3]. Additionally, SMS campaigns can be highly targeted and personalized, allowing merchants to send relevant messages to their customers based on their purchase history and behavior.
The Future of SMS Marketing
As e-commerce continues to grow, SMS marketing is likely to become even more important for businesses looking to stay competitive. With the rise of mobile commerce and the increasing use of messaging apps, SMS is poised to become a key channel for customer engagement and sales [2]. As such, companies like Postscript are likely to play an increasingly important role in helping merchants leverage the power of SMS marketing.
Conclusion
Postscript’s recent funding round is a testament to the growing importance of SMS marketing for e-commerce businesses. With the new funding, the company will be able to expand its platform and help more merchants leverage the power of SMS to drive sales and engage with their customers. As SMS continues to grow in popularity, companies like Postscript are likely to play an increasingly important role in helping businesses stay competitive in the ever-changing world of e-commerce.
