Postscript Raises $35M to Give Shopify Stores SMS Superpowers
Postscript, a leading SMS marketing platform for Shopify stores, has raised $35 million in a Series B funding round led by Greylock Partners [1]. The funding will be used to expand Shopify’s SMS capabilities, allowing merchants to communicate with their customers via text message. According to Shopify, SMS has become an increasingly popular way for merchants to engage with their customers, with open rates as high as 98% [2].
The Importance of SMS Marketing for E-commerce
SMS marketing has become an essential tool for e-commerce businesses looking to connect with their customers. With the rise of mobile devices, more and more people are using their phones to shop online. In fact, mobile commerce is expected to account for 72.9% of all e-commerce sales by 2021 [3]. SMS marketing allows merchants to reach their customers directly on their mobile devices, providing a convenient and effective way to promote products, send order updates, and offer customer support.
Postscript’s Role in SMS Marketing for Shopify Stores
Postscript is a leading SMS marketing platform that specializes in helping Shopify stores connect with their customers via text message. The platform offers a range of features designed to help merchants create and send targeted SMS campaigns, including automated flows, segmentation tools, and analytics dashboards [4]. With the new funding from Greylock Partners, Postscript plans to expand its team and further develop its platform, making it even easier for Shopify merchants to leverage the power of SMS marketing.
The Future of SMS Marketing for E-commerce
As more and more consumers turn to mobile devices for their shopping needs, SMS marketing is likely to become an even more important tool for e-commerce businesses. With its high open rates and ability to reach customers directly on their phones, SMS offers a unique opportunity for merchants to engage with their customers and build lasting relationships. As platforms like Postscript continue to innovate and expand their capabilities, we can expect to see even more exciting developments in the world of SMS marketing for e-commerce.
Conclusion
Postscript’s recent funding round is a testament to the growing importance of SMS marketing for e-commerce businesses. With its ability to reach customers directly on their mobile devices, SMS offers a unique opportunity for merchants to connect with their audience and drive sales. As platforms like Postscript continue to innovate and expand their capabilities, we can expect to see even more exciting developments in the world of SMS marketing for Shopify stores and beyond.
