Postscript Raises $35M to Give Shopify Stores SMS Superpowers
Postscript, a leading SMS marketing platform for Shopify stores, has raised $35 million in a Series B funding round led by Greylock Partners [1]. The funding will be used to expand Shopify’s SMS capabilities, allowing merchants to communicate with their customers via text message. According to Shopify, SMS has become an increasingly popular way for merchants to engage with their customers and drive sales [2].
Expanding SMS Capabilities for Shopify Stores
With the new funding, Postscript plans to expand its team and further develop its platform [4]. The company’s SMS marketing platform is designed specifically for Shopify stores, allowing merchants to create and send targeted text messages to their customers. This includes abandoned cart reminders, order confirmations, shipping notifications, and more [1].
Postscript’s platform also includes advanced analytics and reporting tools, allowing merchants to track the performance of their SMS campaigns and optimize their messaging strategy [3]. By providing merchants with these powerful SMS capabilities, Postscript aims to help them increase customer engagement and drive more sales through their Shopify stores.
The Growing Importance of SMS Marketing
SMS marketing has become an increasingly important channel for e-commerce merchants in recent years. According to a report by Mobile Marketing Watch, SMS messages have an open rate of 98%, compared to just 20% for email [2]. This makes SMS an incredibly effective way for merchants to reach their customers and drive sales.
In addition to its high open rates, SMS marketing also offers several other benefits for e-commerce merchants. For example, it allows them to communicate with their customers in real-time, providing instant updates on order status and other important information. It also allows merchants to personalize their messaging and create targeted campaigns based on customer behavior and preferences [1].
The Future of SMS Marketing for E-Commerce
As e-commerce continues to grow and evolve, it’s likely that SMS marketing will become an even more important channel for merchants. With the rise of mobile commerce and the increasing importance of customer engagement, SMS provides a powerful way for merchants to connect with their customers and drive sales.
With its new funding, Postscript is well-positioned to help Shopify stores take advantage of this growing trend. By providing merchants with advanced SMS capabilities and powerful analytics tools, Postscript aims to help them increase customer engagement and drive more sales through their Shopify stores.
Conclusion
Postscript’s recent funding round is a clear indication of the growing importance of SMS marketing for e-commerce merchants. With its powerful SMS capabilities and advanced analytics tools, Postscript is well-positioned to help Shopify stores take advantage of this trend and drive more sales through targeted text messaging campaigns. As e-commerce continues to evolve, it’s likely that SMS marketing will become an even more important channel for merchants looking to engage with their customers and drive sales.
