Postscript Raises $35M to Give Shopify Stores SMS
Postscript, a startup that helps e-commerce businesses communicate with customers via SMS, has raised $35 million in a Series B funding round led by Greylock Partners [1]. The funding will be used to expand the company’s team and product offerings. Founded in 2018, Postscript allows businesses to send personalized text messages to customers, such as order confirmations, shipping updates, and abandoned cart reminders. The platform integrates with Shopify, making it easy for merchants to set up and manage SMS campaigns.
The Power of SMS Marketing
SMS marketing is a powerful tool for e-commerce businesses. According to a study by SMSBump, SMS messages have an open rate of 98%, compared to just 20% for email [2]. Additionally, SMS messages are typically read within three minutes of being received, making them an effective way to reach customers in real-time. With Postscript, Shopify merchants can leverage the power of SMS marketing to engage with customers and drive sales.
Keeping Everything Opt-In, Legally Compliant, and Spam-Free
One of the challenges of SMS marketing is ensuring that messages are sent only to customers who have opted in to receive them. Postscript helps merchants stay in compliance with regulations such as the Telephone Consumer Protection Act (TCPA) by providing opt-in tools and managing unsubscribe requests [1]. Additionally, the platform uses machine learning algorithms to detect and prevent spam messages from being sent.
The Future of Postscript
With the new funding, Postscript plans to expand its team and further develop its platform [3]. The company has already seen significant growth, with over 3,000 merchants using the platform to send over 100 million text messages to customers [1]. As SMS marketing continues to gain popularity among e-commerce businesses, Postscript is well-positioned to become a leading provider of SMS marketing solutions.
Conclusion
Postscript’s recent funding round is a testament to the power of SMS marketing and the value that the platform provides to Shopify merchants. With its focus on opt-in compliance, spam prevention, and personalized messaging, Postscript is poised for continued growth in the e-commerce space.
