Global Tablet Shipments Grow 55.2% YoY:
The global tablet market saw a significant increase in the first quarter of 2021, with worldwide tablet shipments growing by 55.2% YoY, the highest since 2013 [1][2][3]. According to a report by IDC, the global tablet shipments reached 39.9 million units in Q1 2021, with Apple leading the market with 12.7 million shipments, up 64.3% YoY [1][2]. Samsung followed with 8 million shipments, up 60.8% YoY, and a 20% market share [1][2]. The report also highlighted that the growth in the tablet market was driven by the increased demand for remote work and online learning due to the COVID-19 pandemic [1][2].
Apple Dominates the Tablet Market with 50% YoY Growth
Apple’s iPad held the dominant portion of the tablet market in the first quarter of 2021, with a 50% YoY growth [2]. The company’s success can be attributed to its strong brand loyalty and innovative products that cater to the needs of its customers [5]. Apple’s iPad Pro, for instance, has become a popular choice for professionals who require a powerful device for their work [5]. The company’s focus on providing a seamless user experience and its ability to integrate its products with other Apple devices have also contributed to its success [5].
Samsung’s Growth in the Tablet Market
Samsung’s growth in the tablet market can be attributed to its ability to provide affordable yet high-quality devices that cater to the needs of its customers [1]. The company’s Galaxy Tab S7 and S7+ have become popular choices for consumers who require a device for entertainment and productivity [1]. Samsung’s focus on providing a seamless user experience and its ability to integrate its products with other Samsung devices have also contributed to its success [1].
The Future of the Tablet Market
The tablet market is expected to continue growing in the coming years, driven by the increased demand for remote work and online learning [1][2]. The market is also expected to see increased competition from Chinese vendors such as Huawei and Lenovo, who are expanding their presence in the global market [1]. Apple and Samsung are expected to continue dominating the market, with both companies focusing on providing innovative products that cater to the needs of their customers [5].
Conclusion
The global tablet market saw a significant increase in the first quarter of 2021, with worldwide tablet shipments growing by 55.2% YoY, the highest since 2013. Apple led the market with 12.7 million shipments, up 64.3% YoY, while Samsung followed with 8 million shipments, up 60.8% YoY. The growth in the tablet market was driven by the increased demand for remote work and online learning due to the COVID-19 pandemic. The future of the tablet market looks promising, with both Apple and Samsung expected to continue dominating the market.
