Postscript Raises $35M to Give Shopify Stores SMS
Postscript, a leading SMS marketing platform for Shopify stores, has recently raised $35 million in its Series B funding round led by Greylock Partners. The funding round also saw participation from existing investors Y Combinator and Uncork Capital [1][3][4]. The company aims to use the funding to expand its product offerings and accelerate its growth in the eCommerce industry.
Postscript helps Shopify stores stay in touch with their customers through personalized text messages. The platform allows businesses to send order confirmations, shipping updates, and other relevant information to customers via SMS [1]. With the rise of mobile commerce, SMS marketing has become an essential tool for eCommerce businesses to communicate with their customers effectively.
The company’s co-founder and CEO, Alex Beller, stated that Postscript’s mission is to help eCommerce businesses build meaningful relationships with their customers through SMS marketing [1]. The platform’s success can be attributed to its user-friendly interface, automation capabilities, and integration with Shopify.
The Benefits of SMS Marketing for eCommerce Businesses
SMS marketing has become increasingly popular among eCommerce businesses due to its high open rates and engagement rates. According to a study by SMSBump, SMS messages have a 98% open rate, compared to email’s 20% open rate [2]. Additionally, SMS messages have a 209% higher response rate than phone, email, or Facebook [2].
SMS marketing is also an effective way for eCommerce businesses to increase customer loyalty and retention. By sending personalized text messages, businesses can create a more personalized shopping experience for their customers. This can lead to increased customer satisfaction and repeat purchases.
Postscript’s Growth and Future Plans
Postscript was founded in 2018 and has since grown rapidly, with over 5,000 Shopify stores using the platform [1]. The company plans to use the funding to expand its team and product offerings, including new automation features and integrations with other eCommerce platforms [3].
Postscript’s success in the SMS marketing industry has attracted the attention of investors, with Greylock Partners leading its latest funding round. The company’s co-founder and CEO, Alex Beller, stated that the funding will help Postscript continue to innovate and provide the best possible service to its customers [1].
Conclusion
Postscript’s recent funding round highlights the growing importance of SMS marketing in the eCommerce industry. With its user-friendly interface, automation capabilities, and integration with Shopify, Postscript has become a leading platform for eCommerce businesses looking to communicate with their customers via SMS. The company’s plans to expand its team and product offerings demonstrate its commitment to innovation and growth in the SMS marketing industry.
